Tag Archive | brands

New Year, New Panic

By now some would have given up on their New Year’s resolutions, others will be proud to have made it through the first full week of quitting smoking, going to the gym or getting very serious about a career change. But the reality is that January is one of the most difficult months for each […]

The pseudo-communication facilitated by social media

Whilst doing my dissertation research and interviewing PR professionals in UK and US regarding reactive vs. proactive PR, I came across an answer that surprised me, when it shouldn’t have. One interviewee expressed his opinion about social media, saying because of social media, brands can now communicate with their stakeholders. Now, this is something I’ve […]