Tag Archive | communication

Never underestimate the power of the Magic Trio

The world as we know it (in the PR and Marketing industry) is rapidly making a drastic change towards a digital era, where targeted e-mail campaigns, social media or webinars are taking over (and slowly killing) the more traditional promotional activities. But one thing seems to be forgotten in this hype of becoming E-quipped with all […]

The pseudo-communication facilitated by social media

Whilst doing my dissertation research and interviewing PR professionals in UK and US regarding reactive vs. proactive PR, I came across an answer that surprised me, when it shouldn’t have. One interviewee expressed his opinion about social media, saying because of social media, brands can now communicate with their stakeholders. Now, this is something I’ve […]

Middle way = GOLDEN way

From returning a faulty good you’ve purchased to the store through to managing to save your job, in spite of a mistake you have made, you need to know how to be ASSERTIVE. Maybe you have come across this word before or not, maybe you have enacted this behaviour before or not, but what is […]