Tag Archive | PR

New Year, New Panic

By now some would have given up on their New Year’s resolutions, others will be proud to have made it through the first full week of quitting smoking, going to the gym or getting very serious about a career change. But the reality is that January is one of the most difficult months for each […]

Never underestimate the power of the Magic Trio

The world as we know it (in the PR and Marketing industry) is rapidly making a drastic change towards a digital era, where targeted e-mail campaigns, social media or webinars are taking over (and slowly killing) the more traditional promotional activities. But one thing seems to be forgotten in this hype of becoming E-quipped with all […]

Damned if you do, dammed if you don’t

Let me start by saying I never liked and never will like any of the Beckhams… I don’t think David is hot and I don’t see Posh as a good role model with her anorexic figure and all sorts. But from not liking them, to sanctioning what they do, even when that action is a […]

Money and Success are not synonyms

I remember a really funny scene from Madagascar 2, when one of the penguins, having the certainty he has made a lot of money, commands one of his subordinates to order a private jet made of pure gold. The subordinate points out that a jet made of gold will not fly, and as a reply […]

The pseudo-communication facilitated by social media

Whilst doing my dissertation research and interviewing PR professionals in UK and US regarding reactive vs. proactive PR, I came across an answer that surprised me, when it shouldn’t have. One interviewee expressed his opinion about social media, saying because of social media, brands can now communicate with their stakeholders. Now, this is something I’ve […]

I’m back… And I’m here to stay

I have realised, looking back at my academic experience, that perhaps setting up a blog which forced me to write about subjects related to PR is one of the most enriching experience. So today, I sat there and wondered, what on Earth stops me from doing it now? The advantage I have when putting blog […]

Middle way = GOLDEN way

From returning a faulty good you’ve purchased to the store through to managing to save your job, in spite of a mistake you have made, you need to know how to be ASSERTIVE. Maybe you have come across this word before or not, maybe you have enacted this behaviour before or not, but what is […]