Tag Archive | social media

Never underestimate the power of the Magic Trio

The world as we know it (in the PR and Marketing industry) is rapidly making a drastic change towards a digital era, where targeted e-mail campaigns, social media or webinars are taking over (and slowly killing)┬áthe more traditional promotional activities. But one thing seems to be forgotten in this hype of becoming E-quipped with all […]

The pseudo-communication facilitated by social media

Whilst doing my dissertation research and interviewing PR professionals in UK and US regarding reactive vs. proactive PR, I came across an answer that surprised me, when it shouldn’t have. One interviewee expressed his opinion about social media, saying because of social media, brands can now communicate with their stakeholders. Now, this is something I’ve […]

I’m back… And I’m here to stay

I have realised, looking back at my academic experience, that perhaps setting up a blog which forced me to write about subjects related to PR is one of the most enriching experience. So today, I sat there and wondered, what on Earth stops me from doing it now? The advantage I have when putting blog […]