Tag Archive | tactic

When you have a plumbing issue, leave it to the plumber

Now, what would you say if a neighbour broke into your living room when you’re arguing with your wife, they would take your wife’s side and threaten that, unless you get out of your own house in 5 minutes, they’ll start shooting? This is exactly how I see Ukraine at the moment, the husband that’s trampled over by […]

Never underestimate the power of the Magic Trio

The world as we know it (in the PR and Marketing industry) is rapidly making a drastic change towards a digital era, where targeted e-mail campaigns, social media or webinars are taking over (and slowly killing) the more traditional promotional activities. But one thing seems to be forgotten in this hype of becoming E-quipped with all […]

The pseudo-communication facilitated by social media

Whilst doing my dissertation research and interviewing PR professionals in UK and US regarding reactive vs. proactive PR, I came across an answer that surprised me, when it shouldn’t have. One interviewee expressed his opinion about social media, saying because of social media, brands can now communicate with their stakeholders. Now, this is something I’ve […]

I’m back… And I’m here to stay

I have realised, looking back at my academic experience, that perhaps setting up a blog which forced me to write about subjects related to PR is one of the most enriching experience. So today, I sat there and wondered, what on Earth stops me from doing it now? The advantage I have when putting blog […]